Medical & wellness guides
6 in-depth guides — plain English, real examples, steps you can do this week.
HIPAA Compliant Marketing: What Practices Can and Can't Do in 2026
A plain-English guide to HIPAA compliant marketing for practices. Marketing vs treatment messages, authorizations, BAAs, reviews, testimonials and state laws.
12 min readPhysical Therapy Clinic Marketing: Referrals, Direct Access and Maps
A physical therapy clinic marketing guide. Use direct access, grow physician referrals, rank in Google Maps, lift plan-of-care completion and earn reviews.
10 min readAI Marketing for Medical Practices: The 2026 Patient Growth Guide
An all-in-one AI marketing plan for medical practices, chiropractors, med spas and PT clinics. Get more patients while keeping PHI out of your marketing tools.
16 min readHealthcare Website Tracking Pixels and HIPAA: What's Still Risky
Healthcare website tracking pixels and HIPAA explained. The HHS guidance, the June 2024 court ruling, which pages are still risky and how to audit your site.
10 min readChiropractor Marketing: How to Get More New Patients in 2026
A practical chiropractor marketing guide. Win Google Maps, build condition pages, run new-patient offers within the rules, use LSA and grow referrals.
11 min readMed Spa Marketing: How to Grow Bookings Without Risky Claims
A med spa marketing guide for 2026. Treatment pages, before-and-after consent, FDA and FTC claim rules, Instagram, memberships, email promos and reviews.
10 min read