SEO guides
8 in-depth guides — plain English, real examples, steps you can do this week.
Google Business Profile Optimization: The Complete 2026 Guide
How to optimize your Google Business Profile step by step: verification, categories, photos, posts, reviews, insights and avoiding suspension, plus a checklist.
14 min readThe Complete Local SEO Checklist for Small Businesses (2026 Edition)
A practical, no-jargon local SEO checklist — Google Business Profile, on-page basics, reviews, citations, technical fixes and tracking — so nearby customers find you on Google Search, Maps and AI answers.
8 min readSchema Markup for Local Businesses: A Practical Guide
A plain-English guide to schema markup for local businesses: which structured data types matter, key properties, how to add JSON-LD, and how to test it.
16 min readLocal SEO for Home Service Businesses: Get More Calls from Google
A practical local SEO guide for plumbers, HVAC and roofers. Learn how Local Services Ads, the Map Pack and your website work together to win more calls.
15 min readCore Web Vitals Explained: How to Make Your Website Faster
Core Web Vitals in plain English: what LCP, INP and CLS mean, how to read PageSpeed Insights, and a prioritised plan to speed up your small business site.
15 min readTechnical SEO Audit Checklist: 48 Checks for Small Businesses
A plain-English technical SEO audit checklist with 48 checks for small business sites: crawling, indexing, redirects, speed, mobile, schema and AI bots.
15 min readKeyword Research for Small Businesses: A Free-Tools Guide
A step-by-step keyword research guide for small businesses using free tools like Search Console, autocomplete and Google Trends, with a worked local example.
14 min readHow to Get More Google Reviews (Without Breaking Google's Rules)
A practical guide to getting more Google reviews: find your review link and QR code, when to ask, ready-to-use templates, what is banned, and how to reply.
14 min read