WhatsApp guides
2 in-depth guides — plain English, real examples, steps you can do this week.
WhatsApp Business for Small Businesses: App vs API, Templates, the 24-Hour Rule and Growing Sales Without Getting Blocked
Everything a small business needs to know about selling on WhatsApp — the difference between the WhatsApp Business app and the API, message templates, the 24-hour window, opt-ins, pricing basics and what gets numbers blocked.
8 min readWhatsApp Marketing in Africa: Nigeria, Kenya, SA and Ghana
A practical WhatsApp marketing guide for African small businesses: app vs API, catalogues, pricing, opt-in, data laws in Nigeria, Kenya, South Africa and Ghana.
16 min read