Lawyers guides
9 in-depth guides — plain English, real examples, steps you can do this week.
Family Law and Estate Planning Marketing: A Practical 2026 Guide
Family law and estate planning marketing for firms with long, emotional decisions. Tone, content, seminars, email nurture, referral partners and reviews.
11 min readGoogle Local Services Ads for Lawyers: A 2026 Guide for Law Firms
How Google Local Services Ads work for lawyers. Eligibility, Google Verified screening, ranking factors, lead disputes, budgets and tracking signed cases.
12 min readAll-in-One AI Marketing for Lawyers: A 2026 Law Firm Growth System
The all-in-one AI marketing tool guide for lawyers. Intake speed, Google Maps, practice-area pages, bar rules, reviews, LSA, AI search and a 90-day plan.
16 min readHow Lawyers Get Google Reviews Ethically (and Reply Without Risk)
How lawyers get Google reviews ethically. When to ask, templates, banned incentives, the FTC rule and replying to bad reviews under ABA Formal Opinion 496.
10 min readLawyer Advertising Rules by State: A Plain-English 2026 Guide
Lawyer advertising rules by state in plain English. ABA Rules 7.1–7.3, Texas and Florida filing, New York's 2026 changes, California, testimonials and more.
12 min readHow to Get Your Law Firm Recommended by AI Assistants in 2026
Get your law firm recommended by AI assistants like ChatGPT, Gemini and Perplexity. Prompts to track, directory citations, FAQ content, bios and NAP.
11 min readLaw Firm Intake: Why the First Firm to Respond Wins the Case
A practical law firm intake guide. Speed to lead, after-hours coverage, form auto-replies, conflict checks, follow-up cadences, scripts and metrics to track.
10 min readLaw Firm SEO in 2026: How Lawyers Rank in Google Maps and Search
A practical law firm SEO guide. Site structure, Google Business Profile categories, attorney bios, legal directories, content and the ethics of SEO claims.
11 min readPersonal Injury Lawyer Marketing: How PI Firms Win More Cases
Personal injury lawyer marketing that signs cases. Case-type pages, LSA, 24/7 intake, Spanish-language outreach, solicitation rules and cost per signed case.
12 min read